Alamy qui pratiquait jusque là des tarifs similaires aux agences en droits gérés s'aligne sur les microstocks.
Je n'ai pas tout compris dans le mail que je viens de recevoir mais a priori, les photos seront proposées à partir de 1 $ pour des usages limitées (internet, blog, étudiants ....)
Le texte en anglais, si qq peut nous le traduire ?
Dear patrick,
Earlier this week we released details on the Alamy blog of the first
initiative that will be launched under the Novel Use scheme.
This is called 'Limited Use' with prices starting from around $1 and
restricted to a defined set of usages.
Limited Use was devised to enable Alamy contributors to compete in
the fast moving micropayment sector without devaluing their existing
sales at the higher end of the market. This level of pricing may come
as a shock to some of you, however we think it would be counterproductive
to try to sell at a higher price than the established players in this
market. If the customer groups that we have identified are paying for
photography (and we won't know until we try it for ourselves), it is
highly unlikely that they are paying more than micropayment prices.
The comments section of the blog was dominated by concerns that
Limited Use is microstock by another name. We have responded to
these concerns by enabling contributors who previously opted into
Novel Use to opt out of the scheme if they wish (details at the
end of this note).
Before you reach for the opt out button please consider the following
facts about this scheme:
- We have not lost our minds!
- Alamy Limited Use is not the same as microstock.
- Microstock images are available to all buyers of stock photography.
- Alamy Limited Use restricts usage to three types of user - teachers,
students, and bloggers - none of whom feature in our customer base.
- This is not the beginning of a shift towards universally low prices
at Alamy. It is not in our interests to slash prices of our conventional
business to microstock levels, but nevertheless we think that we have
something to offer this market. In 2007 the market leader in microstock
generated over $70m in revenue and is projected to achieve over $120m
this year. This business model is here to stay and we are leaving
money on the table by not taking the opportunity to compete with them
in some areas.
I would also like to clarify our intentions regarding the Novel
Use scheme going forward. We thought we had been very clear that
this might involve low prices and I apologise if we weren't explicit
enough. If you sign up to the Novel Use scheme you are giving Alamy
permission to sell your images at any price and by any method we feel
is appropriate. We cannot promise that you will agree with everything
we try under the scheme, but we do guarantee that we will not do anything
that undermines our existing business. We will shortly be updating our
website to strengthen this messaging.
You can sign up to Novel Use by going to 'My Alamy' and following the link
to 'Novel Use' under 'Additional revenue opportunities'. Select 'Yes please'
and then 'Submit'.
I'd also like to confirm to all contributors that if you signed up
to Novel Use and you no longer wish to be involved in the scheme you
have until June 24th 2008 to opt out.
To opt out of Novel Use select 'No thanks' and then 'Submit'.
Limited use will be launched on Sunday June 15th 2008. You must opt out
before that date if you want to guarantee that you will not be included
at launch. We apologise if this email reaches you after Monday but the
launch is only in the UK and we do not envisage a high level of activity
in the first few weeks.
Best regards
Alan Capel
Alamy Head of Content
16.04.24 6:44 par 
Sujet: Alamy s'aligne sur les microstocks